Let’s face it. Mobile apps haven’t just caught on … they’ve caught on frickin’ fire. Meanwhile, mobile web sites are … barely smoldering.
I say mobile web developers should emulate success. Don’t model your site after a big-screen web site. Don’t rely on the presence of native browser controls. Make your site design as self-contained as possible … In particular I think the jQuery Mobile folks were smart to standardize on a back button at the top left corner and a home button at the top right … ‘cuz that’s where they go on a big-screen web browser.
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